A website is a bit like a car.
This may sound an odd comparison, but bear with me, and I’ll explain.
A car needs regular maintenance to keep it running smoothly. The tank must be topped up with fuel, the tyres inflated and the levels of oil and brake fluid checked.
Similarly, a website requires a certain amount of upkeep. Hopefully, you’re delighted with the all-singing, all-dancing site that represents your business. You no doubt showed it off to your friends and boasted about it on Twitter and Facebook when it was launched.
But have you done anything with it since?
At this point I feel I must make my own confession. Forgive me, but it’s been a while since my last blog and I’ve not been as diligent as I should have been in adding examples of my work, as and when I’ve completed projects.
Now here come my excuses.
I’ve been busy working on other people’s websites, dealing with my business admin, doing housework, oh, and watching The Apprentice and sunbathing (not at the same time, I hasten to add).
So, I’ll unashamedly adopt a ‘do as I say, not as I do’ attitude here, while at the same time making a solemn vow to post my own blogs and work updates more frequently.
Like me, you probably have plenty of excuses (sorry, reasons) why you neglect your own website. We all have busy lives, with family, work, chores and hobbies all jostling for attention.
But updating your website with latest news about your business, the industry you work in, or perhaps your thoughts on life in general, is a great way to keep existing clients interested and attract new customers. You can announce your update on the social media platforms of your choice, linking to the relevant web page, et voilà, you’ve driven more traffic to your site (I can’t get away from motoring comparisons, can I?).
As a freelance copywriter, I can help you ensure your website stays fresh by writing blogs for you and revamping existing content. Of course, I can also write a website from scratch, if that’s what you’d prefer. You’re then free to use your time however you like, whether that be working on your business, your suntan or watching Lord Sugar tear strips off this year’s crop of candidates.