I provided the copywriting for the website of an international client who splits her time between the USA, United Arab Emirates and the UK.
Dee Brereton, a life coach, wanted her website to act as her business card. She was looking for concise content and requested that the site be written in British English.
I conducted thorough research into life coaching and interviewed Dee to find out more about the client and her services.
Dee already had some copy for her website, which I used as a starting point, cutting it down to include the most important points and adding other relevant information.
I worked with web designer Simon Warbrook on the project, and Dee was very happy with the finished website. So pleased, in fact, that myself and Simon were also commissioned to produce a website for her daughter, Charlotte Brereton.
I revamped the website for Code Audio Visual, based in Crewe, Cheshire.
The project included rewriting existing content, while paying attention to key words and ensuring the site was more readable.
I also added three new pages – testimonials, blog and news.
The customer was delighted with the results and I hope to take on more freelance copywriting work for the client in the future.
I struggle to get through a meal without perusing the blurb on the back of the sauce bottles, and while lying in the bath my eyes can’t resist lingering on the product description for my shampoo, and wondering exactly what Micro Moisture Serum is.
The truth is I have to read everything I see.
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