Blog Archives

10 Tips for Terrific Business Blogs

Writing. It’s a chore, isn’t it? After all, you’ve probably got more important things to do than update the blog on your website. Correct? Well, not quite. It’s worth remembering that a blog is a useful tool that can help

Posted in Blog

Website copy for arboricultural company

Buckland Tree Care, based in Nantwich, Cheshire, wanted an informative website to showcase the company’s expertise and broad range of services. I concentrated on the site’s content, while Simon Warbrook handled the design, and we both worked closely with the

Posted in Work

#Youdunnit crime fiction book review

Perhaps, like me, you can’t resist entering competitions on Twitter and Facebook. After all, taking part usually requires the minimum of effort. A quick ‘retweet’ and ‘follow’ or a ‘like’ and ‘share’ and you’re in the running to win a

Posted in Blog

Copywriting ‒ it’s no mystery

Firefighter, skydiving instructor and international spy. These are all vocations that conjure up images of danger and excitement. If you meet a firefighter you may be eager to ask, “So, what’s it like to enter a burning building?” Or you

Posted in Blog

Web content for Cheshire counselling service

Counselling Minds, based in Cheshire, aims to make “counselling simple”. It was therefore crucial for their website content to reflect this ethos. Step forward The Writing Hub. I joined forces with web and print designer Simon Warbrook to produce a

Posted in Work

Copywriting for wedding and event photographer

The main focus for a photographer’s website is, of course, their portfolio of images. However, it doesn’t matter how impressive the pictures are, good content is still a vital element of any website. When Joanne Humphreys was launching her website,

Posted in Work

Balloons and cakes for all occasions

This freelance copywriting assignment was too tempting to resist. After all, who doesn’t love balloons and cake? I was given the task of writing appetising web content for Choice Balloons and Cakes, owned by Julie Birtwistle, who wanted a new

Posted in Work

Isn’t it time your website had an MOT?

A website is a bit like a car. This may sound an odd comparison, but bear with me, and I’ll explain. A car needs regular maintenance to keep it running smoothly. The tank must be topped up with fuel, the

Posted in Blog

Website content for holistic therapist

Karen Parry called on my copywriting services when she was looking for someone to provide the words for her website. Karen, who is based in Nantwich, Cheshire, requested a clearly written site to promote her business, Karen Parry Holistic Therapy.

Posted in Work

American English copywriting

An exciting project to write a website using American English for a college graduate based in the United States. Charlotte Brereton was reaching the end of her broadcast communications course at Florida Southern College and wanted a website to promote

Posted in Work

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